EXPERIENCE MATTERS

Director of Marketing

Develop and execute B2C/B2B marketing budgets and strategies for 2 divisions/23 locations: Construction & Forestry and Agriculture & Turf divisions, including both Sales and Aftermarket departments.

Strategies include the development of both brand and promotional messaging with custom media plans for multi-layered regional advertising campaigns, including TV, targeted digital, social media, direct mail, event marketing, and in-store POS/POP.

Manage website content, graphics, e-commerce, and SEO.

Develop and manage company lifecycle campaigns, email marketing, and social media platforms, including content and creative development.

Develop and execute comprehensive marketing strategies and customer satisfaction initiatives.

Create and execute revenue-driving sales initiatives based on annual company goals.

Manage all customer communications, process all co-op, manage traditional media placement, and implement pricing strategies.

Track and analyze sales/marketing data to provide in-depth data, analysis, and intelligence for strategic collaboration with leadership team members.

Lead a marketing team that includes a Customer Experience Manager/Event Manager.

Designed and launched a new website in 2022 for the C&F division. Currently building a new website for the A&T division, including a Build & Price function.

Director of Marketing

Create and execute B2B & B2C marketing strategies. Strategies include developing brand and dealer-supported messaging for multi-layered global advertising campaigns, including digital, social media, print, and in-store POP.

Managed website, including inventory, graphics, SEO, eCommerce, and dealer support.

Maximize company Salesforce CRM with email marketing campaigns.

Manage all social media platforms, including content, creative development, and customer communication.

Analyze marketing data to provide intelligence for strategic collaboration with the President and National Sales Director. 

Director, Sales & Marketing

Develop and execute B2C marketing budgets and strategies for Ritchie Tractor Company & Ritchie Powersports. Strategies include the development of both brand and promotional messaging with custom media plans for multi-layered regional advertising campaigns, including TV, digital, social media, and in-store POP.

Managed two websites, including inventory, graphics, pricing, and SEO.

Manage company CRM, email marketing, and social media platforms, including content and creative development. Develop and execute comprehensive marketing strategies and customer satisfaction initiatives.

Create and execute revenue-driving sales initiatives based on annual company goals.

Manage all customer communications, process all co-op, create, manage CRM, and implement pricing strategies.

Track and analyze sales/marketing data to provide in-depth data, analysis, and intelligence for strategic collaboration with leadership team members.

Digital Sales Manager

Led and motivated local sales team in online sales for station digital properties and LIN Digital product portfolio.

Successfully develop and execute solution-based sales strategies and tactics that result in exceeding revenue targets.

Establish meaningful client relationships in both direct and agency business.

Train sales team on digital products, including SEM, display, video, social, and other digital products.

Provide comprehensive digital strategies focused on influential experiences, brand engagement, converting visitors, and driving sales.  

Vice President of Business Development / Director of Digital Marketing & Strategic Media Planning

I've gained diverse experience by working for two sister companies, holding distinct positions that have honed my skills in both customer relations and strategic management.

Grow and manage digital client base for the largest digital marketing company in Knoxville.

Deliver creative solutions for cutting-edge digital campaigns across multiple channels, including website design, SEM, SEO, display, retargeting, lead generation and analysis, custom apps, interactive digital media, and social media marketing.

Oversee all media planning and placement.

Develop custom media plans and budgets for multi-layered advertising campaigns, including TV, digital, social media, radio, print, and outdoor media.

Digital Marketing Manager

Grow and manage a digital client base exceeding $1 million in annual sales.

Marketing Manager

Managed media buy, creative, and budgets for multiple markets totaling over $1 million for a family of 6 locations, restaurant, and concert venue.

Manage all social media and blogs for two dealerships.

Managed three company websites through CMS and all digital marketing, including SEM, SEO, social, and email marketing strategies.

Partner with sales managers to generate sales through strategic digital marketing for in-store and online sales.

Draft and review all external communications.

Managed the development of three company websites, including e-commerce and inventory integration.

Senior Manager, Regional Field Marketing

Leadership to a field marketing team responsible for local market support of all corporate and regional marketing initiatives, including promotions, product launches, pricing, retention, sponsorships, and advertising within a 10-state region.

Provide program communication and support to all distribution channels and customer operations.

Developed and provided strategic direction to senior executive leadership on quarterly promotions, including product and pricing, focused on delivering strong business results companywide.

Managed the accuracy of brand messaging and logo use in marketing materials, a regional marketing budget of over $12 million, and maintained the integrity of a media plan for approximately 52 markets. 

Marketing Manager

Managed all areas of marketing and public relations for Knoxville market.

Developed annual marketing plans and media buys.

Worked with local media on added value, promotions, and local advertising;

Negotiated trade with local media and celebrities for advertising and promotions.

Training of sales teams on products and promotions.

Developed and implemented local marketing initiatives to increase store traffic and brand awareness.

Sales & Marketing Manager

Managed marketing distribution information of all titles throughout the country and provided information directly to marketing departments of all Time Inc. titles and all partner titles.

Negotiated terms for commemorative issues of Sports Illustrated, People and Time Magazine.

Partnered with wholesalers for distribution levels.

Developed and managed a Major Account Management System (CRM) for a sales team of 150 sales managers.

My partnership with Antrim Creek, an award-winning web and app design and development company, allows me to deliver innovative and tailored digital solutions to my clients! See some of our work on my Portfolio page.